These tools allow you to see where your existing content sits in the search rankings, whether there is a featured snippet opportunity available and even where your competitor has captured a Google featured snippet.Īt Zelst, we use Moz to identify pages or posts that we can optimise for featured snippets. To get started, you may want to use an SEO tool like Mozor Searchmetrics to identify featured snippet opportunities in the search results.
#Google featured snippets how to#
Using our Zelst-certified methods, we have listed our top tips on how to optimise for Google’s featured snippets, explained how to create content for each type of featured snippet, including People Also Ask boxes and Related Questions, and why featured snippets are important for SEO. In February 2021 came passage ranking, a similar SERP feature to the featured snippet and Google’s way of analysing and understanding long-form content and pulling out the most relevant text to answer search queries.
In January 2020, Google introduced featured snippet deduplication, making the featured snippet one of the ten results on the SERP, removing the coveted position zero and the double URL on the SERP. Often positioned as the most relevant result for the user, the featured snippet on Google is a helpful feature designed to streamline searches and provide the best way to promote your website organically.
The purpose of a Google featured snippet, and other SERP features, is to provide short, relevant answers to a searcher’s query by lifting content from the top ten ranking pages. A featured snippet, previously known as position zero on Google, is a piece of information that usually appears at the top of the search engine results page (SERP).
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